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Starting From
Price on Request
Stack and view premiums vary by unit
77S by 77 Shades of Green Real Estate Development is a residential project located in the prestigious Business Bay area of Dubai. Contact for details, prices
Developer
77 Shades Of Green Development
Property type
Apartment
Unit mix
1, 2 & 3 bedroom
Handover
Q3 2027
Ownership
Freehold
20%
Down Payment
40%
During Construction
40%
On Handover
Availability check
Get current release, stack, floor, and view pricing from our advisors.
Request latest price list
Location Advantage
Starting Price
Developer Reputation
Completion Timeline
Rental Yield Potential
Pricing
Price on Request
Current unit pricing depends on stack, view, floor, and release phase.
Cash-flow profile
60% pre-handover
20% Down Payment · 40% During Construction · 40% On Handover
40% on handover
Area PSF benchmark
AED 2,602
Business Bay 12-month registered-sales median price per square foot.
Avg AED 2,609 / sqft
Market liquidity
12.9K sales
AED 42.7B traded in Business Bay over the last 12 months.
5,236 sales in 6 months
Off-plan demand
65.5% share
65.5% of Business Bay sales in the last 12 months were off-plan transactions.
Buyer demand signal
Price momentum
+12.4% YoY
Area price-per-sqft movement is a market benchmark, not a return guarantee.
Active module
Transactions
Business Bay recorded 12.9K DLD-registered sales worth AED 42.7B over the last 12 months, with a median price of AED 2,602 per square foot. 65.5% of those sales were off-plan, and prices moved +12.4% year-on-year.
Area PSF benchmark
AED 2,602
Market liquidity
12.9K sales
Off-plan demand
65.5%
Price momentum
+12.4%
| Period | Sales | Avg PSF | Volume | Avg size |
|---|---|---|---|---|
| May 2026 | 213 | AED 3,372 | AED 1.8B | 1,859 Sq Ft |
| Apr 2026 | 560 | AED 3,256 | AED 3.8B | 1,580 Sq Ft |
| Mar 2026 | 494 | AED 2,690 | AED 1.7B | 1,180 Sq Ft |
| Feb 2026 | 761 | AED 2,634 | AED 2.3B | 1,094 Sq Ft |
| Jan 2026 | 977 | AED 2,883 | AED 3.8B | 1,228 Sq Ft |
| Dec 2025 | 1,187 | AED 2,697 | AED 4.3B | 1,142 Sq Ft |
| Nov 2025 | 1,044 | AED 2,528 | AED 3.5B | 1,017 Sq Ft |
| Oct 2025 | 1,164 | AED 2,448 | AED 3.2B | 1,086 Sq Ft |
| Sep 2025 | 1,475 | AED 2,643 | AED 4B | 860 Sq Ft |
| Aug 2025 | 1,647 | AED 2,624 | AED 4B | 838 Sq Ft |
| Jul 2025 | 1,437 | AED 2,452 | AED 3.8B | 843 Sq Ft |
| Jun 2025 | 940 | AED 2,359 | AED 2.2B | 970 Sq Ft |
Listings
Unit-level pricing and availability are confirmed against the current developer release before you commit.
| Unit type | Size | Price | Area PSF (12m) | Buyer note |
|---|---|---|---|---|
| Studio | - | Price on Request | - | Confirm current stack, view, and floor premium |
| 1 Bedroom | - | Price on Request | - | Confirm current stack, view, and floor premium |
| 2 Bedrooms | - | Price on Request | - | Confirm current stack, view, and floor premium |
| 3 Bedrooms | - | Price on Request | - | Confirm current stack, view, and floor premium |
Location
Discover the exceptional location of 77S Apartments in Business Bay, offering unparalleled access to Dubai's finest destinations.
Get DirectionsWelcome to 77S Apartments, an absolutely breathtaking, incredibly ambitious, and monumentally significant ultra-luxury eco-residential high-rise located in the highly vibrant, globally iconic district of Business Bay. Masterfully conceptualized and developed by the highly innovative 77 Shades Of Green Development, this exceptional, massive-scale mega-project represents the absolute zenith of billionaire-grade urban living, profound environmental sustainability, and cutting-edge architectural brilliance. In the incredibly dynamic, highly competitive real estate landscape of Dubai's premier central corridor, 77S emerges as a remarkably rare, highly distinctive, blue-chip legacy investment opportunity and a truly perfect, opulent green haven for the global elite, executives, and discerning global investors alike. This highly comprehensive, exceptionally detailed guide will meticulously explore every single facet of the massive development, providing you with all the verified facts, intimate details, and critical insights needed to fully understand its unparalleled, staggering value proposition and why it is destined to become a defining, eco-friendly landmark in Business Bay.
Situated with absolute, supreme, and completely unparalleled strategic advantage in the very heart of Business Bay, 77S Apartments offers its highly privileged residents unmatched, rapid connectivity to the absolute core of the entire city while maintaining a highly sophisticated, deeply luxurious, and intensely green urban lifestyle. The massive Business Bay master development is universally recognized for its immediate, walkable proximity to the spectacular Dubai Water Canal promenades, top-tier international dining, the iconic Burj Khalifa, and the massive Dubai Mall. Residents will enjoy totally seamless, ultra-fast, direct access to the Business Bay Metro Station, ensuring entirely effortless, completely traffic-free city exploration. Furthermore, the building is located directly off major arterial routes such as Sheikh Zayed Road (E11) and Al Khail Road, facilitating incredibly quick, multi-lane commutes to the Dubai Marina, the Dubai International Financial Centre (DIFC), and the Dubai International Airport (DXB)—all literally just minutes away. The strategic positioning of 77S ensures that you are always supremely well-connected to the city's absolute most exclusive destinations.
The architectural design of 77S Apartments is a truly magnificent, awe-inspiring testament to visionary eco-engineering and the absolute highest echelons of contemporary luxury aesthetics. The beautifully proportioned, highly sleek soaring structure features exceptionally high-quality, bespoke exterior materials, including expansive floor-to-ceiling panoramic smart-glass facades and elegant modern cladding. However, its absolute defining feature is its status as a vertical forest—incorporating massive, cascading green terraces, thousands of plants, and sustainable solar technology that ensure both absolute, long-term structural durability against the environment and a highly prestigious, breathtaking visual presence that literally breathes life into the Business Bay skyline. Inside, the massive luxury residential units are meticulously and highly intelligently planned to absolutely maximize natural ambient light and completely optimize the incredibly generous spatial footprints, creating expansive, beautifully inviting, and highly functional interiors that face directly out to the pristine canal waters or the towering Downtown skyline. The unparalleled interiors utilize only ultra-premium, sustainable imported finishes to set a completely new global benchmark.
At 77S Apartments, the daily luxury lifestyle, absolute convenience, and total holistic well-being of its elite residents are treated as the absolute highest possible priorities, deeply integrated with nature. The master development is equipped with an incredibly impressive, completely unparalleled array of world-class, resort-style amenities designed specifically to cater to every conceivable whim of the ultra-wealthy. Key facilities include exclusive, private access to a massive, spectacularly designed temperature-controlled infinity swimming pool with expansive sun decks enveloped by botanical gardens, highly advanced, state-of-the-art fitness centers and health clubs equipped with the latest energy-generating gear, incredibly luxurious spa facilities, a dedicated massive resident's lounge, private cinemas, organic cafes, and spectacular outdoor BBQ and entertainment terraces. These spectacular, massive spaces are meticulously managed by an elite community management team to provide a completely seamless, premium, and entirely interruption-free VIP lifestyle experience every single day. The community fosters a highly secure, incredibly private, and deeply energetic green environment.
Understanding the immense financial framework and the massive, specific residential product offering is absolutely crucial for any major property investment in a premier central district. 77S Apartments offers a highly exclusive, massively curated selection of immensely spacious luxury configurations, focusing on incredibly massive 2, 3, and 4-bedroom premium eco-apartments, scaling all the way up to absolutely spectacular, palatial sky mansions and penthouses (which account for the upper pricing tiers), expertly catering to discerning family sizes, executives, and ultra-high-net-worth global investor preferences seeking trophy assets. With highly attractive, premium valuations ranging from AED 1,700,000 for standard luxury units to a staggering AED 47,000,000 for the ultimate vertical mega-mansions, the pricing provides an exceptionally strong entry point into an incredibly high-end, heavily amenitized, utterly unique Business Bay property. As a rapidly progressing 'Under Construction' master development, it presents an incredible, highly lucrative immediate opportunity for investors to secure these incredibly rare assets and instantly capitalize on highly flexible developer payment plans, ensuring massive financial returns and a near-certain expectation of massive capital appreciation before final handover.
The incredibly powerful, highly visionary driving force behind this monumental, district-defining development is 77 Shades Of Green Development, an incredibly prestigious, highly innovative boutique developer entirely synonymous with incredibly ambitious sustainable projects, vast financial reliability, and highly successful, ultra-premium eco-residential creation across Dubai. With a highly formidable vision for successfully delivering luxury developments that prioritize the environment without sacrificing an ounce of luxury, they have firmly established a truly stellar, unbeatable reputation for consistently delivering enduring, ultra-high-quality assets and totally redefining market expectations for high-rise vertical forest living. Their highly professional, visionary approach to master property development means that 77S is not just a high-rise complex, but a thriving, expertly managed, and highly desirable, permanent legacy destination. Investing in a massive property developed by 77 Shades Of Green guarantees profound, absolute peace of mind, knowing your substantial investment is constructed to the absolute highest international standards of green craftsmanship.
The continuous, massive, and robust infrastructural maturity of the central Business Bay district plays a massive, undeniable role in continually boosting the intrinsic, undeniable value of 77S Apartments. As the massive master plan firmly cements its position as Dubai's absolute premier, highly connected, elite commercial and residential destination for families and executives, the demand for truly premium, massive luxury eco-apartments in this exact central node is heavily projected to remain exceptionally strong and vastly outpace any future central supply. This dynamic solidly and permanently guarantees the community's status as a top-tier, highly defensive, ultra-luxury asset class with massive ROI potential. The unwavering commitment to absolute excellence demonstrated by the developer ensures that the property will consistently benefit from incredibly high desirability in the global secondary market, carefully safeguarding the investment of every stakeholder. With its remarkable blend of striking, eco-friendly modern architecture, comprehensive five-star facilities, and an utterly unbeatable location, 77S truly represents the absolute zenith of luxury real estate in Business Bay.
77S Apartments by 77 Shades Of Green Development in Business Bay starts from Price on Request. Prices vary based on unit type, floor, and view. Contact our team for detailed pricing across all available layouts and current promotional offers.
77S Apartments offers a flexible payment plan payment structure. Typical plans include an initial booking deposit, installments during construction, and final payment on handover. Our consultants can explain the specific payment schedule and help you plan your investment.
77S Apartments is scheduled for completion in Q3 2027. Construction is progressing on schedule. Buyers can track progress through regular developer updates.
77S Apartments by 77 Shades Of Green Development in Business Bay offers strong investment potential. Business Bay is one of Dubai's sought-after locations with consistent demand from both residents and investors. The project's location, developer reputation, and payment plan make it attractive for both end-users and investors seeking rental yields or capital appreciation.
77S Apartments is developed by 77 Shades Of Green Development, an established property developer in Dubai's real estate market. All developers in Dubai are regulated by RERA to ensure buyer protection.
77S Apartments offers world-class amenities including Infinity Pool, Waterfall Pool, Gym, Children Gym, Sauna and 13 more facilities. These amenities are designed to provide residents with a premium lifestyle experience.